This week I was set the task to imagine that Dorset as a county was planning on becoming independent. Asked to create a poster to advertise the idea, me and my work partner Alex Blackshire began to think about what kind of audience we wanted to attract, how we would go about doing it and how we wanted our chosen audience to react to the piece.
In this mornings lecture Liam was discussing with us about the consumer requirements of posters and how people will never see your work the way you want them too – there will always be people who perceive it differently to how you wanted them to.
In terms of posters and non interactive pieces, the user requirements are vital in terms of understanding the work very quickly, quick enough to get the message across to its consumer. With the audience being accidental or unintended (passers by), the work needs to be eye catching and attractive to quickly grab the audience’ attention.
Me and Alex set about looking up straight up facts about dorset. We wanted to let the viewer know about how dorset would be able to become independent and we wanted to be able to do that as quick as we possibly could. We went with a propoganda style for our poster. Seeing as a lot of other people in the class were focusing on the light hearted aspects of dorset, we felt it was appropriate for us to try a different approach.
Below is the poster we designed. We sourced the facts and figures from online sources from the bournemouth and dorset county council, which included things like tourist income figures and recycling waste levels.
The fist with the dorset flag over the vector is a great symbol for the message we were trying to get across. We wanted the people of Dorset to feel the power of independence, which would be followed by bullet points of the statistics and reasons why Dorset should go independent. The fist is the most striking visual of our poster.
Below is the finished piece, complete with statistics, facts and colour relevance.
Our finish product was based heavily on british human rights organisations such as the English Defence League and Britain first. Our research had nothing to do with supporting racism or any kind of discrimination, because we are not supporters of these kinds of groups at all. But as for the visuals and striking messages they try to get across, Alex and I found it very interesting. People that view this material, whether they agree with it or not will always read most if not all of the information. This is why we chose to do our poster in such a way. Soon we will be displaying our posters in the weymouth house lobby, available for all to see. My next post on this topic will be about the publics interest in our poster and more importantly their reactions towards it.